The Official Portfolio of Saniyah Jean-Georges

I am a recent graduate from Rutgers Business School with a B.S. in Marketing and several years of academic and professional experience in all things digital marketing and business development. My skills range from social media management, search engine optimization, predictive customer analysis, data visualization and much more. I’m always eager to learn and leave an impact on any project I’m a part of, making me a vital addition to any team.

Fun Facts

  • I have been awarded over $140,000 in scholarships and grants throughout my academic career.​
  • I am one of the 50 inaugural members of the Visa Black Scholars Program, the first of its kind at Visa.
  • I have been to 13 countries, most of which were within the span of 2 years.

Education

American College of Thessaloniki – Thessaloniki, Greece
Master of Business Administration, Digital Marketing 

Rutgers Business School, Rutgers University – Newark, NJ
Bachelor of Science, Marketing 

American College of Thessaloniki – Thessaloniki, Greece
Study Abroad Program 

Relevant Coursework: Digital Marketing | AI in Marketing | Consumer Behavior | Marketing Research | Social Media Strategy | Systems Analysis and Design

Professional Experience

Hold Your Horses Wellness Farm

Virtual Administration and Digital Marketing Manager | Remote 

Feb 2026- PRESENT
  • Managing digital organization and administrative support (shared folders, calendars, workflows) while building, organizing, and maintaining CRM and lead management systems
  • Scheduling and supporting social media content on Facebook & Instagram (Meta) and assisting with email newsletters and marketing campaigns
  • Creating and organizing content using Canva for digital and print materials while, providing SEO support and optimization using Wix and Google Analytics

Empower Energy Solutions

Marketing Coordinator | Remote 

June 2025- Dec 2025
  • Leveraged company resources to drive multi-platform digital campaigns across email, social, SMS, and web using Canva, Spark, HubSpot and Google Analytics, converting insights into higher click-through and lead-to-demo rates.
  • Coordinated creatives, writers, and sales partners to launch A/B-tested landing pages and customer-journey emails on time and on brand.
  • Produced educational solar content and engaged key opinion leaders, expanding reach while managing a tight content calendar and project tracker.

SAGECare

Business Development Intern | Remote

Jul 2025 – Oct 2025
  • Supported business development efforts by conducting market research, drafting case studies, and creating outreach content for healthcare and aging service providers.
  • Utilized Salesforce CRM to manage client data and streamline communications; contributed to automated outreach workflows that strengthened lead nurturing. 
  • Collaborated with leadership on pitch decks, presentations, and thought leadership materials advancing SAGECare’s mission and market growth.

Rutgers University

Writing Program Office Assistant | Newark, NJ  

Sep 2021 – May 2025
  • Managed 100+ weekly scheduling requests, improving operational efficiency by 30% through process optimization.
  • Assisted in content creation for academic communications, ensuring alignment with university branding.
  • Cross-trained across 4 departments to streamline office operations.

Visa

Client Services Intern | Atlanta, GA

May 2024 – Aug 2024
  • Developed an analytical dashboard using SQL and Tableau to track payment flow trends in the LAC region, increasing data accessibility for 10+ stakeholders.
  • Analyzed marketing data to optimize client engagement strategies, leading to a 12% improvement in customer response rates.
  • Assisted in the development and execution of small business marketing campaigns, increasing brand visibility by 15%.

Global Small Business Product Intern  | San Francisco, CA

May 2023 – Aug 2023
  • Designed and implemented a 20-point evaluation system to assess small business loyalty programs, leading to actionable insights for product improvement.
  • Conducted competitive research on Visa SavingsEdge and competitor frameworks to enhance loyalty program offerings.
  • Assisted in developing data-driven strategies to drive engagement with 5,000+ small business users.

PwC

Non-Profit Consulting Remote Intern | Remote

Apr 2023 – May 2023
  • Participated in Paragon One’s (now Extern) Equal Chance for Education Impact Assessment Reporting Strategy Externship, gaining valuable exposure to non-profit consulting.
  • Acquired strategic consulting skills to analyze and evaluate challenges from non-profit organizations, mastering five consulting frameworks.
  • Developed a comprehensive understanding of non-profit consulting and made significant contributions to problem identification and solution proposals, thereby enhancing the effectiveness of the organizations consulted.

Project Work

Rutgers University

Global Community Engagement & Cultural Inclusion Curriculum Co-writer | Remote

Feb 2025- Sept 2025
  • Collaborated with graduate students, a project manager, and a faculty mentor to co-develop a curriculum aligned with social change objectives as part of a community engagement curriculum. 
  • Engaged in cross-cultural dialogue and active listening practices to enhance intercultural competency. 
  • Contributed to a student-informed cohort emphasizing global social justice, identity exploration, and ethical advocacy frameworks, including marketing optimization recommendations for social impact campaigns, focusing on engagement and student feedback.

Skills & Tools

  • Project Management & Administration: Report Writing | Scheduling & Coordination | Virtual Communication | Document Management | Process Improvement
  • Marketing & Analytics: Influencer Marketing & Outreach | Social Media Advertising (Facebook, Instagram, TikTok, LinkedIn, Pinterest) | Google Ads | Meta Ads | SEO Optimization | Google Analytics | Content Strategy | Digital Storytelling | Performance Tracking | Data Analysis
  • Mobile Marketing & ASO: App Store Optimization | A/B Testing | Keyword Research | Google Play Console | Apple App Store Connect | SEO Optimization | Mobile User Acquisition Strategies
  • Analytics & Reporting: SQL | Tableau | Excel | Google Sheets | KPI Dashboards | Experimentation Design

Licenses & Certifications

Excel Essential Training (Microsoft 365)

Predictive Customer Analytics

Marketing Analytics in Action: Drive Growth and Communication with Data Insights

The Fundamentals of Digital Marketing

References available upon request